Closeup Instant Whitening Toothpaste features revolutionary blue foam technology that leaves an immediate visual effect that leaves your teeth looking whiter after just one use*. With regular use, you will get a gradual teeth whitening effect.
Notice the immediate effect of teeth whitening with Instant Whitening Toothpaste, in the refreshing Icy Mint flavor.
The immediate effect can be seen visually but is temporary and may vary from person to person depending on the underlying tooth color.